Bradshaw will be assuming the President position previously held by founder & CEO Andre Shearer since 1992, whilst maintaining his former role as Chief Operating Officer. He will be responsible for leading the company's operations, growth strategy and championing Cape Classics' distinctive service culture. Bradshaw brings a wealth of senior management experience and great depth of trade knowledge to his new position. Prior to joining Cape Classics as COO in January of 2009, Bradshaw was the National Wine & Beer Buyer for Trader Joe's since 2002, responsible for expanding their business with wineries, breweries and multinational beverage alcohol companies across five continents. He holds a Certified Sommelier level from the Court of Master Sommeliers, and earned an MBA from Suffolk University's Sawyer School of Management. Cape Classics is the largest importer of South African wines to the United States. A privately held company established by Andre Shearer in 1992, Cape Classics focuses solely on South African wine and today represents 21 estates and labels with distribution in 49 states. Cape Classics' Indaba brand was first launched in the US in 1996, shortly after South Africa transitioned to a democratic republic. Indaba is the Zulu word for "a meeting of the minds", or a traditional gathering of tribal leaders for sharing ideas. The brand was created as a celebration of the democratization process in South Africa. A portion of the proceeds from the brand's global sales funds a scholarship program that supports wine-related studies for students from formerly disenfranchised communities in South Africa. Photographed by Cape Town Photographer, Patrick King.